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Loredana Săndulescu

Publicitatea neconvențională și monetizarea conținutului TV

20/11/2018 Interviuri Marketing 0 Comments 7 min

Fie că este vorba de proiecte dezvoltate prin localizare, fie sunt gândite proiecte noi pentru clienții locali, publicitatea neconvențională este un...

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Gabriel Barliga

Vodafone va folosi infrastructura Telekom pentru internet fix și TV

05/06/2018 Stiri Tech 0 Comments 2 min

[caption id="attachment_26939" align="alignleft" width="234"] Murielle Lorilloux, CEO al Vodafone România[/caption] Vodafone România a încheiat un acord cu Telekom Romania pentru servicii...

25 de ani de inovație digitală de la UPC

13/02/2018 Companii Stiri 0 Comments 2 min

UPC celebrează 25 de ani de prezență pe piața din România printr-o serie de inițiative care vor continua să aducă inovațiile...

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Loredana Săndulescu

Plus 15% pe piața bunurilor de folosință îndelungată

17/08/2017 Companii 0 Comments 3 min

Piața bunurilor de folosință îndelungată a crescut în al doilea trimestru al anului cu peste 15% față de aceeași perioadă a...

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Alexandru Ardelean

Românii preferă HD

06/07/2017 Companii 0 Comments 3 min

Calitatea imaginii programelor de televiziune este deosebit de importantă pentru telespectatorii români. Pe parcursul ultimilor ani, oamenii au devenit din ce...

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Alexandru Ardelean

Vedetele sportului alimentează vara

11/05/2017 Companii Stiri 0 Comments 2 min

Eurosport lansează campania „Fuel Your Summer”. Clipul, realizat sub forma unui blockbuster, surprinde pasiunea fanilor de sport şi prezintă competițiile de talie mondială ce...

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Loredana Săndulescu

Studiu Starcom Media Vest: mame casnice vs. mame angajate

09/03/2017 Marketing Stiri 0 Comments 3 min

Cât de mult diferă consumul de media în rândul mamelor casnice și al celor care au un loc de muncă? Studiul...

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Discovery Networks anunta un nou Head of Sports pentru CEE

06/06/2016 Management Stiri 0 Comments < 1 min

Discovery Networks isi consolideaza echipa de management pe zona de sport. Mircea Medaru este numit Head of Sports pentru Europa Centrala...

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Gabriel Barliga

Biz in culisele “House of Cards”, alaturi de Kevin Spacey

11/04/2016 Stiri Tech 0 Comments 2 min

Marta Usurelu, redactor-sef al revistei Biz, se afla la Paris, la invitatia Netflix, la un eveniment dedicat noutatilor pe care le...

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Loredana Săndulescu

Claudia Ion: crestere de minimum 3,5% a bugetelor TV si in 2016

11/12/2015 Interviuri Marketing 0 Comments 5 min

[caption id="attachment_12273" align="alignleft" width="525"] Claudia Ion, director comercial al diviziei TV a Intact Group[/caption]La trei luni de la numirea in functia...

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GDF SUEZ devine ENGIE si in Romania

21/09/2015 Companii Stiri 0 Comments < 1 min

GDF SUEZ Energy Romania anunta schimbarea marcii comerciale in ENGIE. Adoptarea noului brand face parte din procesului international de rebranding al...

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Gabriel Barliga

MagentaONE a atras 150.000 de clienti intr-un an

10/09/2015 Companii Stiri Tech 0 Comments 2 min

In primul an de prezenta pe piata romaneasca a brandului Telekom, ofertele de pachete integrate fix-mobil MagentaONE au atras 150.000 de...

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35% din continutul TV si video este vizionat la cerere

08/09/2015 Analize Stiri 0 Comments 2 min

Studiul Ericsson ConsumerLab TV & Media 2015 analizeaza modul in care obiceiurile de consum TV si video se schimba, consumatorii dedicandu-si...

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Loredana Săndulescu

Solutie integrata de masurare a expunerii media

15/06/2015 Marketing Stiri 0 Comments < 1 min

GfK Consumer Panel Services Romania a lansat GfK Crossmedia Link, o solutie integrata de masurare a expunerii media pentru TV, radio,...