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Marketing Stiri

IAB Mixx Awards Romania

13/06/2014

IAB Mixx Awards Romania

Cea de-a treia editie a IAB Mixx Awards Romania si anuntat castigatorii la finalul primei zile a ICEE Fest, eveniment organizat de Thinkdigital.

Digital Star este agentia cu cele mai multe campanii premiate (patru trofee, la categoriile Branded Content, Blogging Campaigns and PR Campaigns, Best Social Media App, Best Digital Mixx Campaign, Best Brand/ Product Launch)

In concurs s-au inscris 32 de campanii, realizate de 17 agentii, independente sau parte a grupurilor internationale de comunicare, iar cele mai populare categorii au fost, in acest an, Brand Awareness and Positioning si Best Social Media App.

Anul acesta numarul inscrierilor a crescut cu aproape 20%, cele mai populare categorii fiind Brand Awareness and Positioning si Best Social Media App. Pentru prima oara de la organizarea IAB MIXX Awards in Romania, au existat doua categorii care nu au avut castigatori – Mobile App si Rich Media Display.

Campaniile castigatoare sunt:

Brand Awareness and Positioning: Reciclare pentru Destresare – campania derulata de Hmedia pentru Ecorom Ambalaje

Direct Response & Lead Generation: Scent of a new car – campanie derulata de Carnation pentru Opel Romania

Best Brand/ Product Launch: The Creativity Manifesto for Galaxy Note 3 – campanie derulata de Starcom & Digital Star pentru Samsung

Experimental and Innovative Campaign: Tunul cu net – campanie derulata de V8 Interactive pentru Indygen

Cross-Media Integration: The Chevy Garage – campanie derulata de Carat Romania pentru Chevrolet Romania

Branded Content, Blogging Campaigns and PR Campaigns: The Indygen vlog show – campanie derulata de Digital Star pentru Indygen

Best Social Media Apps: BILLA Social Catalogue – campanie derulata de Digital Star pentru BILLA Romania

Best Digital Mixx Campaign: BILLA Social Catalogue – campanie derulata de Digital Star pentru BILLA Romania

Juriul IAB Mixx Awards de anul acesta a fost compus din: Razvan Capanescu (Chief Creative Officer, Publicis), Alex Visa (Interaction Director, Group M), Teodora Migdalovici (Ambasador Cannes Lions in Romania &fondator al “The Alternative School for Creative Thinking”), Marius Pahomi (General Manager, Conversion Marketing), Horatiu Dimulescu (Manager Online Content si Mobile Advertising), Mihai Tanase (Online Strategy at BMW Group Romania), Olaf Lausen (Chief of Staff and Business Development Director Romania Romtelecom&Cosmote), Alina Damaschin (Creative Leader & Head of Consumer PR, Rogalski Damaschin PR), Diana Ionel (Digital Director, Starcom), Gabriel Patru (Integrated Communication, Media Direction, Expert IAB Expert &Membru al Consiliului Director al IAB Romania)   șiCalinRotaruș (Founder at BCCR).

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