Noul marketing- de la povesti la fapte

<p> Noul marketing se fundamenteaza pe actiuni concrete si mai putin pe povesti. Relatia dintre consumatori si branduri este supusa testului increderii pe care-l vor trece numai brandurile care arata ca le pasa cu adevarat de consumatorii carora li se adreseaza. "Concret, tu ce imi oferi?" e intrebarea de marketing a momentului. A trecut vremea povestilor frumos ambalate in spoturi TV de milioane. Conteaza mai mult ce facem si mai putin ce spunem.</p> <p>  </p> <p> Despre toate aceste subiecte discutam la cea de a doua editie <strong>Best Marketing,</strong> eveniment ce va avea loc pe <strong>21 mai 2013</strong> la <strong>Hotel Howard Johnson</strong> <strong>Bucuresti</strong>, sala Platinum.</p> <p>  </p> <p> Invitat special: <strong>Kristian Wulfsberg Majer</strong>, Partner / Strategic Marketing Consultant, The Garrison Group. In calitate de consultant al companiei The Garrison Group, Kristian Wulfsberg Majer a dezvoltat strategii de marketing pentru companii precum Carlsberg, IKEA, Coca-Cola, P&G, Bayer si Raiffeisen. Kristian este Visting Professor (Marketing Strategy) la Corvinus University of Economics din Budapesta.  </p> <p>  </p> <p> Printre speakerii care si-au confirmat prezenta la eveniment se numara: <strong>Camelia Popescu</strong>, Director Marketing, Cora Romania, <strong>Anca Rarau</strong>, Executive Director, Marketing Dept., BCR, <strong>Calin Clej</strong>, Director de Marketing, Pepsico, <strong>Radu Pilat</strong>, Managing Partner, Heist Industries, <strong>Liviu David</strong>, Creative Director, Next Advertising, <strong>Iulian Padurariu</strong>, Managing Partner, Marks, <strong>Adina Vlad</strong>, Managing Partner, Unlock Market Research,<strong>Alex Badila</strong> , Managing Director, Publicis, <strong>Alexandra Iavorschi</strong>, Managing Director, Starcom MediaVest Group, <strong>Deniz Coaca</strong>, Strategy and Online Director, Friends Advertising, <strong>Lorand Balint</strong>, Partner, Platypus Group, <strong>Mircea Pascu</strong>, Managing Director, G2 Romania, <strong>Adina Nica</strong>, Consultant Strategie, The Network si Fondator Open I Research.</p> <p>  </p> <p>  Mai multe informatii despre eveniment se gasesc la <strong>www.bizforum.ro/bestmarketing</strong>.</p>