Castigatorii Galei Romanian PR Award 2012

<p> Juriul Romanian PR Award 2012 a acordat 16 premii de aur, 33 premii de argint, 11 diplome de excelenta si 1 premiu special, in cadrul celor 24 categorii de concurs. Castigatorii celei de-a X-a editii sunt:</p> <p>  </p> <p> <strong>Comunicare corporatista</strong></p> <p> Golden Award for Excellence: KRUK International & Rogalski Grigoriu PR: Datoria mea</p> <p> Silver Award for Excellence: Renault Romania & THE PRACTICE: Renault Romania cauta si premiaza 100 de ambasadori ai valorilor olimpice! si UPC Romania & Graffiti PR: Tech School</p> <p>  </p> <p> <strong>PR pentru Marketing: Produse si servicii existente</strong></p> <p> Golden Award for Excellence: IKEA Romania & THE PRACTICE: Catalogul IKEA 2013 da o noua viata casei tale!</p> <p> Silver Award for Excellence: Bergenbier & Rogalski Grigoriu PR: Bergenbier – Organizatia Barbatilor din Romania, Colgate-Palmolive Romania & GolinHarris Bucuresti: Ajutam Romania sa zambeasca si Procter&Gamble & 2activePR: FC Freshness</p> <p> Premiul special al juriului: Centrul de Scafandri al Fortelor Navale Romane: “Daca ar fi usor, oricine ar putea face”</p> <p>  </p> <p> <strong>PR pentru Marketing: Produse si servicii noi</strong></p> <p> Golden Award for Excellence: Varta Romania & THE PRACTICE: Fata in fata cu INDESTRUCTIBILA!</p> <p> Silver Award for Excellence: KRUK International & Rogalski Grigoriu PR: Datoria mea, PepsiCO – Unilever & GolinHarris: Green TeaUnion si Trilulilu Music & THE PRACTICE: Ziua Z</p> <p>  </p> <p> <strong>Comunicare pentru administrarea crizelor, riscurilor si oportunitatilor</strong></p> <p> Golden Award for Excellence: Trilulilu Music & THE PRACTICE: Ziua Z</p> <p> Silver Award for Excellence: SIF & GolinHarris Bucuresti: “Puciul” de la SIF Muntenia – perspectiva administratorului SAI Muntenia Invest</p> <p>  </p> <p> <strong>Digital PR si Social Media</strong></p> <p> Golden Award for Excellence: UPC Romania & Graffiti PR: Tech School</p> <p> Silver Award for Excellence: Intact Media Group: Salvare pentru SMURD, Siemens Romania & Pi 2 PR: Siemens Race si Varta Romania & THE PRACTICE: Fata in fata cu INDESTRUCTIBILA!</p> <p>  </p> <p> <strong>Comunicare interna</strong></p> <p> Golden Award for Excellence: Mega Image: Ambasadorii comunicarii</p> <p> Silver Award for Excellence: Renault Romania & THE PRACTICE: Renault Romania cauta si premiaza 100 de ambasadori ai valorilor olimpice!</p> <p>  </p> <p> <strong>Responsabilitate sociala si dialog cu grupurile co-interesate</strong></p> <p> Golden Award for Excellence: UPC Romania & Graffiti PR: Tech School</p> <p> Silver Award for Excellence: Banca Comerciala Romana: Summer job in BCR, McCann PR & Ministerul Educatiei, Cercetarii, Tineretului si Sportului in parteneriat Domestos, marca a companiei Unilever: Igiena acasa si la scoala si Petrom & Graffiti PR: Lideri pentru comunitati in Tara lui Andrei</p> <p>  </p> <p> <strong>Comunicarea proiectelor de mediu</strong></p> <p> Golden Award for Excellence: Siemens Romania & Pi 2 PR: Siemens Race</p> <p> Silver Award for Excellence: Siemens Romania & Rogalski Grigoriu PR: Sufletul orasului 20.20, Unilever Food Solutions & Makesense PR & The Syndicate: My Doggy Bag is a Goodie Bag</p> <p>  </p> <p> <strong>Media Relations</strong></p> <p> Golden Award for Excellence: Renault Romania & THE PRACTICE: Renault Romania cauta si premiaza 100 de ambasadori ai valorilor olimpice</p> <p> Silver Award for Excellence: Asociatia Telefonul Copilului & GMP PR & Romtelecom: Intrecerea de zambete, PepsiCO – Unilever & GolinHarris Bucuresti: Green TeaUnion si UPC Romania & Graffiti PR: Tech School</p> <p>  </p> <p> <strong>Public Affairs/ Advocacy/ Lobby</strong></p> <p> Golden Award for Excellence: Romanian Angel Appeal & GMP PR: Zona gri</p> <p> Silver Award for Excellence: PRO TV: Vreau si eu parintii mei!</p> <p>  </p> <p> <strong>Comunicare financiara</strong></p> <p> Golden Award for Excellence: Provident Financial Romania & Graffiti PR: Bugetul familiei</p> <p>  </p> <p> <strong>Organizatii non-guvernamentale. Societate civila</strong></p> <p> Golden Award for Excellence: Fundatia IREX & GMP PR: Cautatorii de povesti</p> <p> Silver Award for Excellence: Little People: Campioni Paralimpici si Romanian Angel Appeal & GMP PR: Zona gri</p> <p>  </p> <p> <strong>Comunicare in domeniul public</strong></p> <p> Golden Award for Excellence: Apa Nova Bucuresti & GMP PR: Ziua Apei la Metrou</p> <p> Silver Award for Excellence: Fundatia IREX & GMP PR: BIBLIONET – Cautatorii de povesti si Tetra Pak Romania & Graffiti PR: Momente de lapte</p> <p>  </p> <p> <strong>Comunicarea produselor financiare</strong></p> <p> Golden Award for Excellence: KRUK International & Rogalski Grigoriu PR: Datoria mea</p> <p> Silver Award for Excellence: ING Bank Romania & THE PRACTICE: ING = e-banking</p> <p>  </p> <p> <strong>Comunicarea produselor medicale</strong></p> <p> Golden Award for Excellence: SofMedica & GolinHarris Bucuresti: Meet Da Vinci</p> <p> Silver Award for Excellence: Point Public Affairs & Coalitia de Prevenire a Cancerului de Col Uterin: Vaccinarea anti-HPV, intre frica si statistici</p> <p>  </p> <p> <strong>Buget -/ Creativitate +</strong></p> <p> Golden Award for Excellence: World Vision Romania & Rogalski Grigoriu PR: Eu cum ajung la scoala?</p> <p> Silver Award for Excellence: Little People: Campioni Paralimpici si OMA VISION & Asociatia 100%.RO: 100%.RO – Imagine Couture pentru Romania</p> <p>  </p> <p> <strong>Diplome de excelenta</strong></p> <p> <strong>Website / Intranet / Blog</strong>: Renault Romania & THE PRACTICE: Renault Romania cauta si premiaza 100 de ambasadori ai valorilor olimpice! si UPC Romania & Graffiti PR: Tech School</p> <p>  </p> <p> <strong>Evenimente: </strong>Varta Romania & THE PRACTICE: Fata in fata cu INDESTRUCTIBILA!, World Vision Romania & Rogalski Grigoriu PR: Eu cum ajung la scoala? si Trilulilu Music & THE PRACTICE: Ziua Z</p> <p>  </p> <p> <strong>Newsletter intern: </strong>Pi2 PR & Siemens Romania: Impreuna</p> <p>  </p> <p> <strong>Kit de presa: </strong>Vitrina Advertising: Operatiunea Zacusca Sharing</p> <p>  </p> <p> <strong>Publicatii externe: </strong>Renault Romania & THE PRACTICE: Renault Romania cauta si premiaza 100 de ambasadori ai valorilor olimpice!</p> <p>  </p> <p> <strong>Sponsorship:</strong> Romania & THE PRACTICE: Renault Romania cauta si premiaza 100 de ambasadori ai valorilor olimpice!</p> <p>  </p> <p> <strong>Productii video: </strong>OMV Petrom Marketing & Action Global Communications: Centrul de sarituri cu schiurile pentru copii si tineret Rasnov – film documentar si PRO TV: Vreau si eu parintii mei!</p> <p>  </p> <p> <strong>Agentia anului: </strong>THE PRACTICE</p> <p>  </p> <p> <strong>Comunicatorii anului</strong>: Shajjad Rizvi, Nisa Rizvi si Eduard Novak.</p> <p>  </p> <p> <strong>Junior PR Award: </strong>Radu Gabriel Rotaru: Campania “Alege-i viata! Fii mama!”</p> <p>  </p> <p> La cea de-a X-a editie a competitiei Romanian PR Award au fost inscrise 260 de proiecte in cele 24 categorii de concurs. Cresterea este de 25% fata de numarul de proiecte inregistrat la editia anterioara.</p> <p>  </p> <p> Printre categoriile de concurs care au captat cel mai mult interesul aplicantilor se numara PR pentru Marketing, Digital PR si Social Media, Comunicare Corporatista, CSR, Media Relations, Organizatii Non-guvernamentale, Evenimente, care au cumulat cele mai multe proiecte: 30, 25, 18, 21, 20, 22 si respectiv 26.</p> <p>  </p> <p> Printre agentiile participante in competitie s-au numarat: The Practice, GolinHarris Bucuresti, Rogalski & Grigoriu PR, GMP PR, Graffiti PR, Saatchi & Saatchi PR, Bortun Olteanu, Prais Corporate Communication, Free Communication, 2activePR, McCann PR, Point Public Affairs, PR & More, Vitrina Advertising, Presage, Pastel, Pi2 PR, Oxygen PR, OMA Vision, Action Global Communication, The Public Advisors, MakeSense PR, Headsome Communication si Perfect Communication. Acestea vor intra in cursa pentru distinctia Agentia Anului.</p> <p>  </p> <p> Jurizarea competitiei a fost asigurata de reprezentanti ai agentiilor globale Edelman, Burson-Marsteller, Ketchum Pleon, Grayling , Ogilvy, MSL GROUP, Hill+Knowlton, Fleishman-Hillard, Gagen MacDonald, directori de comunicare ai companiilor BCR, Ursus, Coca Cola Hellenic, Raiffeisen, Romtelecom, AVON, Philips, Petrom, Pfizer, Rompetrol, Siemens, Hitachi, Henkel, real – Hypermarket, executivi ai agentiilor locale de PR – McCann PR, Brandient, GolinHarris Bucuresti, The PRACTICE, GMP PR, Graffiti PR, DC Communication, Free Communication precum si consultanti independenti, cercetatori si reprezentanti ai organizatiilor de profil – US Institute for Public Relations (IPR), CSR Europe, International Communications Consultancy Organization (ICCO), AMEC si ARRP.  </p> <p>  </p> <p> Editia aniversara a Galei Romanian PR Award Romanian a fost sustinuta de US Institute for Public Relations (IPR), Camera Deputatilor, de sponsorii BCR, Rompetrol, Romtelecom, AVON, Coca-Cola Hellenic, Ursus Breweries, real- Hypermarket, Dacia, 360Revolution, Hotel Intercontinental, Crama Rotenberg si de partenerii media: PR Romania, Revista Biz, Hotnews, Romania Libera, Forbes, Iqads, Wall Street, Revista Cariere, CSR Romania, Zelist, Markmedia.ro si AIDA.</p> <p>  </p> <p> Forum for International Communications este o organizatie non-guvernamentala care cultiva in mediul comunicatorilor profesionisti standardele etice si de performanta ale profesiei de relatii publice. Fundatia organizeaza din 2003 competitia Romanian PR Award si evenimentul Romanian PR Week, impuse drept cele mai importante evenimente de recunoastere a excelentei in domeniul comunicarii de afaceri din Romania. In martie 2006, Forum a initiat programul CSR Romania cu scopul de a promova bunele practici in domeniul responsabilitatii sociale corporatiste, program afiliat de curand la reteaua europeana CSR Europe. In aprilie 2009, fundatia a lansat portalul de resurse PR Romania.</p> <p>  </p> <p>  </p> <p>  </p> <p>  </p>