MediaCom, rețeaua anului la Festival of Media Global Awards

MediaCom a devenit Agency Network of the Year la Festival of Media Global Awards 2017. Agenția s-a impus după ce a câștigat 18 premii: șase de aur, opt de argint și trei de bronz, împreună cu titlul de Campania Anului, pentru ‘Missing Type’ (client NHS Blood & Transplant, Marea Britanie). În plus, campaniile pentru P&G Gillette, P&G Head & Shoulders și Safekids au fost considerate că fiind unele dintre cele mai bune din lume. 

Agenția s-a clasat în topul competiției cu 51 de nominalizări pentru 24 de campanii, pe 13 piețe.

În 2016, agenția a fost numită Agenția Anului la M&M Global Awards, pentru al doilea an consecutiv. 

Campania Anului: NHS Blood & Transport: ‘Missing Type’, MediaCom UK

Aur

Best Communications Strategy: NHS Blood & Transplant: ‘Missing Type’, MediaCom UK

Best Local Execution of a Global Brand: P&G Gillette, ‘Bachelor of Shaving’, MediaCom India

Best Not-For-Profit Campaign: NHS Blood & Transplant: ‘Missing Type’, MediaCom UK

Best Sponsorship Activation: P&G Head & Shoulders, ‘New Head Coach’, MediaCom Israel

The Effectiveness Award: Safekids Aotearoa, ‘Check for me’, MediaCom New Zealand

The Utility/Public Service Award: P&G Gillette, ‘Bachelor of Shaving’, MediaCom India

Argint

Best Event/Experiential Campaign: Volkswagen, ‘TrailerAssist’, MediaCom Norway

Best Launch Campaign: Maori TV, ‘Lover Boy or Lavalava Boy’, MediaCom New Zealand

Best Not-For-Profit Campaign: Safekids Aotearoa, ‘Check for me’, MediaCom New Zealand

Best Targeted Campaign: Ministerio del Interior, ‘Men Free Banner’, MediaCom Colombia

Best Use of Content: Shell, ‘Best Day of my Life’, MediaCom Global

Best Use of Gamification: Deutsche Telekom, ‘Sea Hero Quest’, MediaCom Germany

Best Use of Video: Volkswagen, ‘TrailerAssist’, MediaCom Norway

The Effectiveness Award: Mars M&Ms, ‘Celebrate with the Ms’, MediaCom USA

Bronz

The Branded Content Creation Award: Anmum Infant Formula, ‘Dad, you’ve got this’, MediaCom New Zealand

Best Use of Real-time Marketing: Mars Snickers, ‘Hugerithm’, MediaCom Australia

Best Local Execution of a Global Brand: P&G Whisper, ‘#LikeAGirl and Proud’, MediaCom India