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Marketing Stiri

CohnandJansen JWT a preluat integral contul BCR2 min

07/04/2015 2 min read

CohnandJansen JWT a preluat integral contul BCR2 min

Reading Time: 2 minute
andrei cohn  2014
Andrei Cohn, Managing Partner & Creative Director CohnandJansen JWT.

Din martie 2015, serviciile de creatie publicitara pentru BCR sunt furnizate de CohnandJansen JWT. Astfel, agentia de publicitate ce detinea contul pe BTL se ocupa acum si de toate declinarile brandului BCR.  

Conform  unui studiu realizat in 2014 de Sensor Austria, perceptia pozitiva asupra brandului BCR este in crestere, atat in randul tinerilor, cat si al populatiei mature. Prin urmare, obiectivul principal al briefului primit de agentie a fost de a gestiona comunicarea BCR in asa fel incat sa sustina orientarea brandului catre inovatie, modernitate si consumatorii de azi.  Astfel s-a nascut conceptul campaniei dedicate creditului DIVERS BCR, “O viata agitata devine o viata bogata” – un upgrade al platformei de comunicare “Schimba povestea”, BCR.

Campania scoate in evidenta valorile polivante si rolurile diverse pe care le detin zi de zi oamenii tineri, activi, in secolul XXI. Campania se desfasoara in urmatoarele medii: TV, OOH, indoor, online si in unitatile BCR, in perioada 10 martie – 3 mai 2015.

Echipa CohnandJansen JWT: Andrei Cohn – Managing & Creative Director, Alex Negoescu – Deputy Creative Director, Felicia Stoica – Senior Copywriter, Bogdan Petcu – Senior Art, Director, Ina Simion – Client Service Director, Arina Stoenica – Account Director, Oana McGinley – Account Executive, Monica Radulescu – Head of Strategy & Digital Planning, Ilinca Dumitrescu – AV Producer, Cristian Dobre – BTL & Production Manager, Gheorghe Gabriela – Senior DTP, Gheorghe Mihai – Senior DTP, Virgil Ghelmeci – Senior DTP, Alex Cerchez – Head of Digital Department, Atelieru.ro, Andrei Dutulescu – Head of Digital Department, Atelieru.ro, Robert Capraru – Digital Creative Director – Atelieru.ro, Cristina Bara – Software Engineer.

Echipa BCR: Anca Rarau – Executive Director Marketing Division, Georgiana Oltenescu – Head of Brand Building Department Marketing Division, Alina Camelia Petcu – Coordinator Marketing and Media Development Team si Gabriela Roxana Nicolae – Senior Marketing Officer.

 

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